What I have seen work quite well is bulk filling stations in hippie groceries. So far liquid dispensing is limited to non-food e.g. laundry detergent but if people can grasp that model I think it can expand to a lot more items.
Do you have a sense for what the collection and reprocessing costs were for the reused glass containers where you are?
I suspect that the warehousing and distribution systems we use in the US complicate collection of empty containers, i.e. there are several warehousing and stocking steps between the manufacturer and the retailer.
If you have a product made locally and distributed in a van, it's no problem to collect the empties. If you supply a distributor who supplies a supermarket chain that warehouses product regionally... It's a lot of steps for the bottle to get back to the manufacturer for reuse.
Any change requires doing things that people are unfamiliar with. Most of human history - 99.9..% of it - didn't have single-use disposable packaging, and did heavily reuse 'packaging' (containers).
I think a multi-pronged approach that includes but is not limited to reduction will be necessary.
If these guys also started selling sauces like ketchup or mustard etc, where I could fill my bottle with them, I would absolutely get it from there. I guess most sauces can't be made on site, but its still a net win for the shop to get a bulk keg for them and customers to refill their bottles.
I wonder if even 1% of the charge is paid out to consumers
https://www.infographicsarchive.com/which-states-recycling-t... (which in turn cites https://www.ball.com/sustainability/real-circularity/50-stat... ) seems to show deposits correlating with better recycling rates. MI got a poor score overall, but in cans it's on top.