Why would you ever expect a bottling plant to move away from plastic when there is no incentive? Why would anyone move to better materials or continue researching when there are cheaper alternatives that aren't rightfully taxed against their externalities?
Why are we as a society, one which has banned lead from gasoline (resulting in lower crime rates across the world) or banning CFCs to repair the ozone layer, feel so helpless trying to hold these corporations accountable for not polluting our world around us today?
Is it really that impossible?