I am in a similar predicament. I tried Threads and that had some traction due to the built-in instagram connection but it doesn't take long to see that the Instagram and Twitter audiences are very different. Bluesky is starting from scratch which is very unattractive to anyone who's built an audience on Twitter from the past 10 years or more even if it seems X (Twitter) is mostly bots these days.

From what I can see so far on Bluesky, it seems like a journalist circle jerk.