Very true. I'm tempted to argue that SQL's English-like syntax was a mistake, but only because I think it makes people think you don't really need to learn it. It's frustrating to see people trash something when they don't even properly understand it - a lot of the database-related blog posts I've seen make the front page of HN would be shot down if they were similarly misinformed about a language like Javascript.

I'm not by any means saying that the NoSQL movement as a whole is a fad - there's good motivations behind some of these products - but a lot of people who are just ignorant also seem to have hopped onto the bandwagon.