Agree - I do think that part of the bureaucracy is due to the fact that any new consumer facing product from a FAANG is going to be relentlessly challenged adversarially by every social media tech-influencer as in this case. And no product team wants to put the CEO in the media/congressional hearing hot seat.

Conversely a new consumer product from a new startup is going to spend half the time talking about what the new company is etc. before getting to any product flaws. And most of the time such things are relegated to niche reddit subgroups.