The main goal was to help security engineers / analysts, who _loathe_ sql (for better or worse).
I tend to think this is a little more user friendly, personally, and it's nice to give some open-source competition to the major languages that are used in security (SPL, Sumologic, KQL, and ES|QL).
We were surprised that there weren't syntactic competitiors (i.e. -- while prql has some similar goals, the syntax and audience in mind were very different)