Amazon's search is pretty darn impressive
amazon.com
amazon.com
Though I'm not so sure it's really as impressive as I first thought. It seems to heavily weigh the beginning of the search text. Here's the same search you used, but with the beginning part moved to the end:
We do a lot of this full-text search optimization at bug.gd-- we focus on parts of the text that are the rarest in the corpus/index and provide a higher weight to matches on those keywords (also factoring in phrase/proximity).
I thought Amazon was doing something similar, but the change in moving around the words either means they have a maximum number of keywords they actually pass to their engine, or they're using a bias towards words at the front of the search (which is interesting itself).
I'm working on a memetracker system that will pull in related data on the fly to spruce up the memes. Google proper's been all but useless to me. Youtube's search api has actually been a great last-resort way to get related images. Meanwhile Amazon looks like a pretty good tool too.
That's not a very Googley thing to do...
I'm sure it's more advanced than that but that would get you pretty far.