Sounds like Apple is in panic mode and FOMO because they are late to the GPT game.
Similar cases didn't work out for MS
Similar cases didn't work out for MS
I'd say, however, that this is less FOMO and more employee-retention. A team shifting from electric cars to generative AI sounds more like a directionless hype squad where you park flight risks who can still add value to other departments while they play with the newest shiny.
And thank god their hands were tied for decade so others could come up and we weren't all stuck with MS for another decade or longer.
Can we do that to Google and Apple now?
MS has simply done away with the on-premise version of Office and left them with almost no other choice.
I don't know if it's worthwhile for car engineers to work on AI. That's how you lose specialists.
Car engineers working on computer vision and sensors or autonomous driving should be able to slide into Apple hardware and software spaces without too much effort if they're wedded to Apple or Apple makes it lucrative for them to park there while they figure out how to better utilize the talent.
It's almost like you've never been involved in any of this kind of thing but nevertheless needed to participate and be heard. I appreciate that. it happens. But your reply was actually mindless.
The iMac, iPod, iPhone, iPad, Watch, AirPods. It's the most obvious thing about the company, this is a bland truism at this point.