Yes, this is the exact same situation as on iOS.
But 1. the mobile app market was even more locked down before Apple entered it and 2. Apple is the media's darling.
But 1. the mobile app market was even more locked down before Apple entered it and 2. Apple is the media's darling.
The reason this is worth talking about re: Windows 8 ARM, is that people are optimistic they can still convince Microsoft to take a different approach.