Berlin TYPE: The official type for the city of Berlin (2020)
hvdfonts.com
hvdfonts.com
As a Berliner, I probably have taken 100s of pictures of them or, in front of them, shared many moments on those stations. They are a core aspect of the city for me, representing change and, at the same time, the past.
It is based on someone's enormous body of CC-licensed photos of cities in Europe, especially their public transportation systems. [1] – I re-use the photos by assigning them to the station IDs in Berlin's official transit dataset. [2]
[1] https://flickr.com/photos/ingolfbln/albums/ [2] https://github.com/derhuerst/vbb-station-photos
I've long wanted to do some kind of google-streetmaps style photography project, taking pictures of all the types to be found in the nooks and cranny of the city, some of which go back centuries. I'd imagine having such a collection of Vienna City Types would be quite interesting to throw at some AI and produce real working fonts.
For typography nerds, cities such as Vienna and Berlin offer so much inspiration, although I would wager the distribution and density is better in Vienna, than Berlin - due simply to the fact that Berlin has a lot more space than Vienna does.
FYI there's this:
https://www.geschaeftemitgeschichte.at/product/spurensuche-2...
https://www.geschaeftemitgeschichte.at/product/spurensuche-2...
I hope there will be no drive to replace existing signs for new ones (unlikely, given the state of Berlin's finances) - the various fonts used on signage throughout the city makes up part of the quirkiness which makes Berlin so lovable.
Speaking of museums, one of the most charming museums I've ever been to in Berlin is the Ramonesmuseum by Schlesisches Tor. Helps being a fan, though.
Something like this: https://www.google.com/maps/@52.5309649,13.4099152,3a,15y,52...
Anyone knows what's the name of the font (on topic!) and any backstory on those?
I looked it up. Of course we have a law for that: https://gesetze.berlin.de/bsbe/document/jlr-GrNrVBEV3P4
The sign has to be visible at night, coming from both directions and needs to be at least 10cm large... That's basically it.
IMHO the Munich house numbers are better than the Berlin ones, as they also include the street name and (most of the time) an arrow pointing out the numbering direction (https://commons.wikimedia.org/wiki/Category:House_numbers_in...). Not sure what that font is called either though...
I guess those qualifiers cancel each other out? Anyway. Berlin is twice as big as the second biggest city, Hamburg. Munich is the third largest city:
https://worldpopulationreview.com/countries/cities/germany
We've gone over Berlin and Munich, here's Hamburg:
https://www.hamburg.de/contentblob/153026/31a1e4447ce01eb4b8...
- must be placed at least 180 cm above ground, near the entrance or on the side facing a public road
- if the building is too far away from a public road for the number to be recognizable, it must be placed at the entrance of the premises, no lower than 90 cm above ground
- it must be made out of a material that can withstand weathering and provides good visibility of its shape and color
- for certain buildings (office buildings?) the numbers must be illuminated to be visible in low light conditions
Here's #4 on the list, Cologne:
https://www.stadt-koeln.de/service/produkte/00930/index.html
- it must use "arabic numerals" (i.e. not Roman numerals) which must be at least 8.5cm high
- it must be visible and legible from a public road
Frankfurt am Main (#5) does not seem to specify any requirements and thus defers to Hesse, which doesn't seem to specify any requirements either.
https://frankfurt.de/themen/planen-bauen-und-wohnen/planen/s...
I'm not going to go over the rest of the list as the lesson seems clear: some cities/municipalities have strict regulations, some barely have any, size doesn't really seem to be a deciding factor.
Usually they increase from the city center outwards, even numbers on the right side, odd numbers on the left.
We write them always after the street name, which drives Google Maps and other badly internalized software nuts.
Buildings don't have official names, some have informal ones, like the Gropius Bau.
But, without asking, the authorities did install the new numbers plate on every single house. So it's all consistent, everywhere.
The official reason is if an ambulance or police car has to find a house: because previously none made sense it was hard to find (it's very sparsely populated). Now the idea is that the driver can just engage in the street and drive x meters and he'll be in front of the correct house.
I take it in Berlin there's t least something a bit related in that they have to be visible in case of an emergency (but I'm just guessing).
I kinda like how they're done in the sign for Möckernbrücke - they also seem like an afterthought, desperately added in whatever space was avaliable! See https://www.dreamstime.com/metro-train-station-sign-m%C3%B6c... (apologies for the awful, watermarked photo).
* Finlandica font for Finland [2]
* Public Sans for USA public sector [3]
* Mariane and Spectral for France [4]
... among others![1] https://news.ycombinator.com/item?id=36775398
[2] https://toolbox.finland.fi/brand-identity-and-guidelines/fin...
[3] https://public-sans.digital.gov/
[4] https://www.systeme-de-design.gouv.fr/elements-d-interface/f...
Also, the font looks pretty generic and nothing special or unique. I do not see much value here, there are probably 100 fonts that look pretty similar to this.
Is there much prior example of other metropolis making this deep of a design choice on small details like a custom font?
Looking at the advertising award shows in 2022 and 2021 this also seems to be a "gold" idea so Berlin got probably a big discount if they paid anything at all. All for the awards...
Don't look what Jung von Matt Tech does or you gonna cry :D
I'm also not convinced most of their customers get a significant ROI from picking them over more "down to earth" agencies. I think in many cases it's just wanting to have some of the prestige of JvM without actually being a good fit for them.
Most advertising agencies have.
Some campaigns German consumers would be aware of:
- Saturn, "Geiz ist geil"
- Edeka, "Supergeil"
- Sparkasse, "08/15 Bank" (very beige board meetings)
- Bild, "Bild dir deine Meinung"
Basically if you've seen any catchy ad campaign on German television in the past thirty years it was probably made by them. You don't have to like their work or think that it's good but they've been extremely successful and so have been many of their campaigns.
The Sparkasse ads were also from the mid-2010s. They were basically very beige board meetings of the "08/15 Bank" (08/15 meaning "standard issue" or "run of the mill" in German though the exact origin is disputed - likely somehow relating to the MG 08/15 machine gun of WW1). You couldn't really sit through an ad break without seeing one.
Wow, this is really creative. Seems similar in vein to "Berlin to Warsaw in one tank" by Jeremy Clarkson on VW Scirocco.