Very-leftist here. They're becoming an everyone culture war thing because what they did was sufficiently brain-dead as to make everyone look bad. It was sufficiently skewed as to create a number of extremely racist images just because it was trying way too hard to avoid it.

That said, those of us in-the-know understand that this is just part of the cycle and they'll go back to being annoyingly bland and completely devoid of entertainment value soon.