the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if you don’t know how much it will cost?

it doesn’t matter if you can afford a baconator right now. it matters if you can afford it in line, and you may not know until you get there.

as if that’s not enough manipulation, maybe you can get a deal if you change your schedule for the local franchise.

in fact, you better plug in for those ticker updates on side prices.

this is where the owl bites the tootsie roll pop. there are so many more layers, but time is up.