When you rent you know EXACTLY when your rent ends. Games-as-a-Service don’t provide such data upfront. In fact, they don’t mention that you won’t be able to play game at some point in the future AT ALL. GaaS are being sold like all the other games or goods that you can own. People spend money thinking they are buying something they “OWN” but a few years later that “something” is gone.
I'm unfamiliar with this regulation against renting software. Can you elaborate?