Yes, it’s their tried and true maneuver: embrace, extend, extinguish.
> [EEE] describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.
But yeah, not sure it is at play here.
Where are the "widely used standards"? Where are the "extending the standards with proprietary capabilities"? Where is the "strongly disadvantaging competitors"?