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The "smartest person in the world" tag is a marketing push. It works with her name. It wouldn't work as well if she was named Marilyn Smith.

> The "smartest person in the world" tag is a marketing push.

It reflects some broad understandings of the 1980s and what we valued.

She wears a suit with shoulder pads. Dates Michael Douglas.

Again, it was the 1980s. That's how we rolled. Also, Falling Down.