Is this funding or working capital? Most watches come at cost through KS. They would need to seriously ramp up the supply chain to fulfill the orders in the promised timescale. And that would need expensive resources - some of which cannot be met via the $10mm (as most of it might get consumed in manufacturing). Though further traditional funding should be the least of their problems - bet the VCs are clamoring for a piece now.

Hope they can find a Foxconn to manufacture everything in time and they can ramp up their operations team. My best wishes to them - really hope they nail it. I bet next few months would see war scale efforts from them.