Business Narrative Strategy

There are 3 narratives required. As the late great copywriter Gary Halbert taught: star, story, and solution.

Who are you. Why do you do what you do. How are you different.

Answer these 3 narratives and bonding with clients becomes easier.

The idea that you can substitute a culture of company 'lore' for paying millennial and generation z staff well as a way of engendering employee loyalty has some merit. Human psychology is susceptible to exactly this.

Unfortunately, this guarantees the loyalty of some mediocre employees at the cost of likely alienating the highest performers.