Is this supposed to be comedy? Most people did not become more well off during the early years of the pandemic.
I wish we could exercise the same choice (branded vs generic) in the ISP utility we chose to pay for. For me it's either 56k or Comcast cable. I'm on the same comcast plan as I signed up for in 2012 (80/5 for $78/mo total with modem rental then) and it's not only gone up in price by over 1/3 but the service has decreased in quality too. When I signed up I had unlimited data transfer. Now I'm repeatedly paying $10/50GB "overage fees" on my 1.2 TB/mo allowed data transfer. And my speed has not increased at all, still 80/5. Only now I pay $106/mo (w/modem rental).
You could argue internet is not essential to live like food. It really isn't. But it sure is hard to live without.