Much more important aspects of products that have been widely neglected over the past decade:
- data portability
- privacy
- reliability
- extensibilityYou must see the irony in advocating for 4 things that the market has proven it doesn’t particularly value as being some kind of advantage?
Checking https://en.m.wiktionary.org/wiki/design, these two sound like what you're talking about:
> 1. A specification of an object or process, referring to requirements to be satisfied and thus conditions to be met for them to solve a problem.
> 2. A plan (with more or less detail) for the structure and functions of an artifact, building or system.
But these sound like what a web designer or graphic designer do. And they are more about being artistic than about thinking things through:
> 3. A pattern, as an element of a work of art or architecture.
> 4. The composition of a work of art.
> 6. The shape or appearance given to an object, especially one that is intended to make it more attractive.
> 7. The art of designing > Danish furniture design is world-famous.
Because I wouldn’t call focusing on usability, accessibility and solving the right problems for users is a waste of time or being overhyped. These will increase your competitive advantage.
Your vision of design is too wide.
The deliverable of design is a prototype with more or less refinement that the engineering team can get inspiration from.
It's hardly THAT important.
Engineers are the ones who really are solving the problems.
Whether it's the right problems is a matter of opinion.