I was wondering about that myself. I couldn't find a reference to the actual published rules on this, but I wonder why it is limited to just disks. Is it because they're a physical medium, or is it just a matter of time before we have unskippable segments at the start of itunes/amazon/netflix/etc videos as well?

Unfortunately Steve Jobs isn't around anymore to tell them to shove it...

"Will the two screens be shown back to back? Will each screen last for 10 seconds each? Will each screen be unskippable? Yes, yes, and yes."

ugh. I detest the start of watching video on bluray for the warnings already (to be fair, this is also from ads that are usually skippable but still delay proceedings). 10 more seconds on a screen that isn't even for me. Really winning hearts and minds.