The funny thing about principles is they're easy to have when they're not being tested. For example:
"'I really don’t want this guy’s money,' Tyler said at one point. We’re glad not to have it."
That's a lot easier to say when the offer of money is no longer on the table. I'm not sure at what point that was actually said, but in the article it comes after giving this guy a demo of the system, making genuine recommendations about his entire process, and doing actual customization work for the guy.
Patent trolling aside, using the law of the land to justify going against your personal conscience is a horrible idea.