Yeah, Quality has multiple axes.
For basic dependability, there are a ton of good manufacturers, these days. The whole industry has advanced, quite a ways.
But the "fit and finish" Quality (or the car is so fast, you get three speeding tickets when you buy it Quality) are ones that can add serious price to the sticker.
I have a few friends that drive BMWs. They are really nice cars, with a lot of things that I consider "frou-frou," but would definitely like, if I had the money they do (so buying a Beemer isn't a big deal to them). They can afford the premium, so they spend it.
I worked for one of the top camera manufacturers in the world. Their kit cost a lot more than many, and their main Quality axes were Image Quality, and Dependability. Major-league shooters based their entire [successful] careers on our kit. Their skill was the main determinant, but our kit allowed them to do what they do best.
If certain types of Quality are important, then the extra premium is worth it.