They know nearly all information is online now and taught even more effectively in many cases. And once inferior colleges and professors can also harness this and compete on near even footing on the knowledge front. That was not the case just 15 years ago.
So they now lean into an area that they think the internet and those who harness it cannot compete. They lace every discipline with philosophy and sell it as an ivy league education. But really they're just bamboozling people with an inferior education and destructive cognitive habits.