From my experience, x arr is not a reliable metric for products of this size. They don't exactly have risk covered returns due to their size and they're usually bought for their growth prospect than any meaningful return it can give.

I didn't have any particular expectation per se, any x arr with the potential baked in is fine. But the most conversations I've had are bog-standard x months of profit and people looking to acquire it as an asset, which makes sense for them, but doesn't for me as I mentioned before the risk is pretty low in keeping it myself.