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> Doctorow has used the term platform decay to describe the same concept.

So then this proves that this ‘word’ doesn’t need to exist.

So then it’s baffling (other than it’s vulgarity) that this ‘word’ has become popular.

Only tech / writer / journalism circles has this sort of thing happens, I do hope that this word gets replaced.

Reintroducing platform decay or something similar would be a start to get this into books rather than that ‘marketing vulgar buzzword’

I'm guessing that by the point that you consider using the word, you are annoyed enough at the situation that an expletive feels appropriate ?

But the word perfectly describes the experience. It is a vulgar experience.

Things can decay seemingly by themselves, but enshittification implies it's an agent-driven process.