Announcing The Simple iPhone App
simple.com
simple.com
Sorry, I don't mean to add noise to the conversation, but I haven't anticipated a product like this for quite awhile. I've also been really impressed with how responsive they are with sometimes demanding requests for account ETAs, etc. Bodes well for their future customer service.
also - have been on the waiting list forever...
Can I use Simple with my current bank?
No. You’ll transfer money to our platform, where it’s held in an FDIC-insured account at our partner bank. Our partner holds the funds, and we take care of the rest.
'Safe to spend' balance is brilliant and is something I have to do manually in Excel by playing with numbers.
However, if I keep a zero-sum budget it would be nice to have multiple safe-to-spend balances. If I understand correctly[1], with Simple I can presumably just set non-bill budgets (eg. fuel, clothing, mini-savings, misc/blow) as bills or even goals to fake it. That way, 'safe to spend' will always be $0 (give or take) — in essence managing a virtual envelope system, making my personal finances much easier to handle than the current grunt work one has to endure.
[1] "Safe to Spend is your account balance minus what you've saved toward goals, minus pending contributions toward goals, minus pending bills in the current pay cycle." https://www.simple.com/blog/Saving/simple-budgeting-and-rain...
1. Unless you're doing an absolute ton of spending on your rewards credit card, any fees you pay on your credit card probably wipe out any cash you're getting back. If you're not paying fees yourself, merchants or other institutions may be subsidizing your rewards in ways that aren't sustainable. Many rewards programs have been slashed during the financial crisis of the last several years.
2. Cash-back rewards make your personal accounting more complicated. If you really want to set and meet financial goals, you need to be keeping close tabs on what you spend on what card, how much you're getting back in rewards, what fees you're paying, and where those reward dollars are going so that you're actually accumulating wealth (saving account, brokerage account, etc.). Our model combines an interest-bearing account with the ability to easily track your financial goals. Keeping it all in one place is, in our experience, way easier.
We're not crazy about the idea of rewards programs, but it's also not something we've completely ruled out. If we can find a way to do a rewards program that has clear incentives for our customers, merchants, and our partner institutions, we'll explore that.
1. I pay no fees on my credit card. My full balance is paid automatically and 1-5% is refunded (depending on where I spent the money). To put that in perspective, if I spend $50,000 I get back $500-2500, which is not an insignificant amount. You are absolutely correct that rewards are subsidized by merchant and banking fees. Please correct me if I'm wrong, but don't merchants have to pay fees when accepting Visa debit cards as well?
2. Cash-back rewards only make personal accounting more complicated if you calculate them on an ongoing basis and pay additional fees for the credit card. If you do neither of these you'll stay within your budget and be rewarded with a substantial bonus every month that you can then spend or invest.
With all that said, I agree that keeping it all in one place would be much easier and I would love to try Simple myself. I just can't imagine replacing my day-to-day purchases with a debit card, no matter how awesome the system that surrounds that card may be.
Also I'm in Win7 on Chrome and the site font (maybe the font-weight?) makes text on the site appear real fuzzy.
I got an email in November saying "Because you got in early, you can probably expect to get your invite by Spring of 2012."
Can I still expect that? Bank of America is killing me, and there's only so long I can wait.
"Hey, have you tried this Simple app?" "What's the name of this app? Where can I find this app?" "It's Simple" "Yeah I know, but what's the name of it?" "Umm.. it's Simple" "Simple what?" "Just Simple" "I searched the App Store. No app called Just Simple, dummy"
Look at the Simple Twitter feed and you'll see people begging for invites.
I am still hoping for an invite Spring '12 as my last email from them indicated. :)
[0]: I work there.