I think Google has some big advantages in cost with TPUs and their crazy datacenter infra (stuff like optical circuit switches) but I'd guess long context is still going to be expensive initially.
Sadly the cost of GPT-4 (even turbo) tends to balloon for this usecase. And GPT-3.5-turbo while much cheaper and more than accurate enough, has a context window that's too shallow.
I wonder if Telegram will add this kind of feature also for premium users (which I also subscribe to) but I imagine it won't work at the current pricing levels. But it would be nice not having to build it myself.
I'm not so deep into it all.