Likely true, and reminds me of an amusing and revealing story. There was a craft brewery that started to become popular and had to hire a relatively large number of employees to run the operation. Word got out that nearly everyone who worked there used cannabis, so police got an investigator to spy by getting hired to work in the brewery. They repeatedly asked other employees if they could buy cannabis from them, but every time the employees responded by freely sharing cannabis.

Much cannabis culture is not strongly commercial. People grow and share. Maybe there is something in that which software developers could learn from.