I opened a Sofi account when interest rates started rising after having only a Truist account paying 10 bps. Sofi paid $300 bonus and that was what actually got me to actually make the switch (their average cac must be over $400!). Its so interesting how the switching costs are very low but still feel high enough that it is tough to actually open new accounts even when you can easily earn $500 extra per year per $10k in balance. I wonder if fedNow adoption will make it more common to bank hop without the delays of the ach network