I feel like the best part of the internet is dying (good written detailed content), but the worst part of it is surviving and thriving: social media (short lived, low quality, clickbaity, dopamine chasing content).
If you’re a grouchy mechanic and do boring videos of exactly how to do brakes on every car, that’s incredibly useful, but not subscribeable (unless your grouchiness becomes a meme).
I feel bad for the one guy that did 1 perfect video on how to fix&overhaul my garage door opener. But he won’t see a cent even as YouTube puts ads on it anyway and takes 100%.
Meanwhile on blogs etc with Adsense, you could monetize immediately. That’s how i started out and figured out what worked. Went from $2/month, to 20 to 200 to 2000 for a while. Lots of random articles. Didn’t care to become a “platform” (new users that visit and never come back are the best ad-clickers).
Probably something like ko-fi.com. I have it on my sites, but no one has ever tipped (besides my girlfriend, haha). I imagine other people do get tips via kofi, though.
Even the long-form content is a minefield. The line between educational, informative long-form content (Clickspring, Tech Ingredients, Ox Tools, Matthias Wendel, Alan Millyard, etc) and "lifestyle entertainment" (Matt Armstrong, Cleetus McFarland, Matt's Offroad Recovery, etc) is surprisingly fine (AvE, Tavarish, Rainman Ray, etc), and you might not notice you've crossed it until too late.
Don't even get me started on the videos that contain a vital piece of information that could be written in one paragraph, but spread it over 10 minutes. A lot like the online recipe site disasters.
> is surprisingly fine (AvE, Tavarish, Rainman Ray, etc), a
Where would you place "This Old Tony" in that regard?
I find YouTube to be a much better experience when logged in. There is targeting in both cases, but it tends to be better aligned with what I want when I am logged in.
And I second the extension, I use "Youtube-shorts block" which also exists for Chrome. On the topic of YouTube specific extensions, I also recommend SponsorBlock.
This has downsides on its own. Nowadays there are tons of YT videos that convey useful info in which the same useful info could be conveyed in a 200 words written piece. But no, you have to skip through a 20 minutes video where the signal to noise ratio is extremely low to get the really useful bits.
Outside of those groups, everyone else is getting clobbered by Substack and Twitter. 10-15 years ago if you wanted to be a journalist you had to go work for one of the major newspapers, nowdays you can strike out on your own with a Substack and Twitter/X account. Those guy put our news just like they would at the major newspapers, but they have a fraction of the overhead that those guys do.
That's not journalism, that's punditry.
What's new is considering people that professionally flap their lips about anything that comes into their head - no matter how removed from reality - 'journalists' when 10-15 years ago the term would have been 'outspoken lunatics.'
Creating and hosting a website has never been easier and cheaper. Yet for some reason the big companies are dominating more and more. It could be my perception because I was just a kid back then, but there seemed to be more independent sites in the 2000s than now, despite then being harder and more expensive to host a site. It doesn’t make sense to me.
The thing that's really, really important to understand is that lowering barriers to entry leads to more consolidation, not less, because any products that are even of slightly better quality/service/price whatever end up taking nearly all the market.
Yes, in the late 90s and early 00s there were tons of independent sites (if you're too young to be familiar with it, look at the Wikipedia page for GeoCities). And while we may have some nostalgia for that now, the fact is that 95% (I'd probably say 99.9%) of the sites were total crap. Probably over half of them were "Under Construction" banners, but even the ones with actual content were usually pretty atrocious even if you ignore the "murder on the eyes" visual design.
With so much content but limited time and attention, most people don't actually want to wade through the 95%+ of crap - they just want to see the best stuff. So they go to the "market leaders", which can attract more eyeballs and, importantly, more funding to ensure people creating these sites are highly paid to attract the best people.
I wish that were true. The desktop site editors (Frontpage, Dreamweaver) are long dead. There are barriers to My First PHP Site that just weren’t there before: you can’t put up a site without https (unless you want scary browser warnings and no Google coverage), you can’t send mail without a whole bunch of complex server headers and expect it to be delivered, you can’t make a simple mistake in your code without the server being compromised by constantly scanning nefarious bots. And that’s even before you get on to the insane complexity of the frontend tech and tooling if you want to make anything look vaguely contemporary.
Discovery is broken - check out the story posted here the other day about Google ranking SEO review churn above independent sites. Facebook and Twitter will randomly bury your promo work because they don’t like the links in it for some reason. And if your independent site is in the same area as a VC-funded one, you’ll be buried by the sheer weight of their marketing paid by the free VC money.
You can still build a site with Wordpress, Squarespace and Wix. It won’t do much but it’ll exist. But no one will find it.
> But no one will find it.
The spam problem. This destroyed USENET, and has now destroyed blogs. People retreat to the half-dozen sites that have half-effective spam fighting. Twitter has abandoned spam fighting and is slowly sinking as a result.
If you think about the shape of the web at the time Google introduced PageRank, It was a huge graph of content connected by fine-grained related interests. It got that way by people doing the work of drawing those relations; and it's a lot of work, given that the number of potential relations is essentially proportional to the square of all existing content. All of the interesting information is in the edges of that graph.
Who's doing that work now? PageRank incentivized people to trade links for the purpose of ranking higher on Google. People became reliant on the convenience of Google to find anything to the point that if you don't rank on Google, you don't exist. People who created content for the sake of the content, and interacting for the sake of interaction, stopped doing it because why waste time yelling into the void? People who felt like they were providing for the community by hosting these sites had no reason to continue. Without people creating, exploring, interacting, and relating content based on pure interests, there's nobody doing the hard work to organize the web in a way that makes it traversable.
We're entirely reliant on platforms showing us the content they want us to see, and what they want above all else is for users to be predictable. If your interests and behaviors are too nuanced for the algorithms to get a handle on, you can't be categorized, packaged, and sold to advertisers with some expected conversion rate.
At this point in time, most of the people who spend time on the internet have never even experienced anything different, and those who have barely remember. If your business relies on their attention, what good is a website going to do you? Your income relies on appealing to social media algorithms, not gaining the trust of the people who used to shape the web.
https://www.theguardian.com/media/2022/feb/01/vice-media-sec...
>One employee claimed Vice executives were acutely aware of the potential reputational damage that could be caused if Vice’s western audience became aware of the extent to which it was working with the Saudi state, saying: “It is astounding that – despite ongoing opposition from staff – Vice is still happy to take money from a country that was literally responsible for the state-sanctioned murder of a journalist.”
https://theintercept.com/2023/09/09/vice-deleted-documentary...
>In the past, Vice has documented the history of censorship on YouTube. More recently, since the company’s near implosion, it became an active participant in making things disappear.
Vice did short lived, low quality, clickbaity, dopamine-chasing content outside social media, it's just more profitable to do inside social media.
Become more popular with short form content, re-specialize getting better with that, slowly move in long form content, and partially return to where we were.
Some of the content creators I watch say they get click conversions to longer content or streaming via shorts, TikTok, and very short videos. The algorithm seems to be boosting shorter videos .
It's not that they 'feel' this - this is a fact. You cannot survive on ad revenue running a web magazine anymore. Also, people don't browse the web anymore the way they used to. Everyone hangs out on social media platforms on their phones.