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Fair point that a lot of Reddit is already astroturfed, but this is definitely the final nail in the coffin. Now SEO is coming for the forums, too. Wonderful.

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In fairness, Reddit's built-in search works well enough that I could still find stuff on Reddit if Google croaked tomorrow.

Reddit search works effectively for you? I usually resort to using Google to search reddit.

I always search: xyz site:Reddit.com

And never use the internal search, I don’t know what gp is talking about. Reddit’s search is terrible.

I think the idea is that if Google makes it easier to find human-authored content on Reddit, astroturfers and other spammers will have even more reason to post there.

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