FTC says Avast promised privacy, but pirated consumers' data for treasure

> When uttered by a pirate, “Avast!” is a nautical term for “Listen up and cut it out.” And when the FTC says “Avast!” to software company Avast, it means the same thing. UK-based Avast Limited told consumers that using its software would protect their privacy by preventing the tracking and collection of their browser information. But according to the FTC, from 2014 to 2020, guess who was tracking consumers’ browser information and then selling it to more than 100 other companies through an affiliate called Jumpshot? Ironically enough, Avast Limited. We’re not sure how much the $16.5 million financial remedy is in doubloons, but we hope the terms of the proposed settlement will remind other companies to relegate conduct like that to Davy Jones’ Locker.

(not saying it's bad, just surprising!)

How is that different from Microsoft for example ? What makes Avast so special ? Non US ?