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I agree with you, but when companies don't implement these things, they get absolutely trashed in the press & social media, which I'm sure affects their business.

What would you have them do? Commit corporate suicide?

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This is a good question. I think it would be best for them to give some sort of signal, which would mean "We're doing this because we have to. We are willing to change if you offer us an alternative." If enough companies/people did this, at some point change would become possible.

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