He spent weeks & months trying out different UI and actions, finally coming up with the 'shake-your-cursor' action. It seems trivial now that you see it but it was something none of his potential users could imagine. And since then, he's been refining the app constantly to get it to its current state, including the rotating background and optimal thumbnail for a variety of mimetypes. I'm so glad to see the app finally getting the attention it deserves.