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This only happens if you are using an upgraded Win7/8 key and only on the newest updates of Win10/11.

If you're using a Win 10 upgrade or Win11 fresh key, it's expected you wouldn't encounter it.

It happened to me on a brand new PC (MSI Z790 motherboard) when I updated the BIOS, with a brand new Windows 11 license purchased from the MS store. It looked like the BIOS update was clearing fTPM keys or something. I ended up hitting my activation limit and had to call in and spend 1.5 hours speaking to various levels of escalation, uploading various invoices as proof of purchase, and then eventually they issued me an alternative product key which has worked ever since.

Faster just to crack it

Maybe it doesn't deactivate it you change the components one at a time over a long period, Ship of Theseus style

I think it depends on what windows license you have... OEM or one you bought yourself.