I've been part of the advertising and marketing world for a lot of these companies for a decade plus, I've helped them sell bullshit. I've also been at the start of the AI journey, I've downloaded and checked local models of all promises and variances.

To say they're better than the compute that OpenAI or Google are throwing at the problem is just plain wrong.

I left the ad industry the moment I realised my skills and talents are better used informing people than lying to them.

This thread is not at all comparing the ethical issues of AI with local anything. You're conflating your solution with another problem.