They will create boycotts against you, they will lobby government to make your life harder, they will petition payment processors and cloud service providers to not work with you.
We've see this behavior before, it's nothing new. Now if you're the type to fight them, that might not be a problem. If you are a super risk-averse board of directors who doesn't want that sort of controversy, then you will take steps not to draw their attention in the first place.