If you own a Vizio, your viewing data is collected and sold to advertisers anyways. They have ACR software running that can recognize any content playing on the tv. Casted, OTA, streaming… they’re all logged and tracked for advertisers.

Inscape is their ACR/Ads subsidiary. https://www.inscape.tv/

Other TVs are doing similar things but Vizio pioneered it. That’s how they subsidized their TVs to offer the lowest prices and the rest of the industry followed.

Vizio TVs are literally data collection devices.