We see it in the C-suite; we see it with engineers.
I think the travesty of so-called “principal engineers” and “engineering leaders” is their adamant refusal to make doing the Right Thing (TM) sexy.
Your employees are monkeys: act like it.
..several years later..
Escalating cloud costs, high staffing cost, staff turnover, heavily reduced margins, decreased productivity, burnout, clients unsatisfied, C-suite paving over this by hiring more marketers...
Salesforce, not exactly a small monolith company, did this for a very very long time.
The company eventually folded[1]. Turns out the company was burning millions of dollars in hiring + infra, while generating only $600,000 in revenue.
[1] https://newsletter.pragmaticengineer.com/p/the-scoop-fast
FTFY.