Never grokked real market for it - all the toyota hilux owners? These type of cars are basically not used in Europe, you can sometimes see it on farms but almost never on the roads and general population simply doesn't buy them, they are not the best choice since they drive poorly and have high running costs, and also way too big for our roads and parkings.

Also, legendary hilux has solid reliability in brutal conditions (thats why every isis in desert has them, ideally with some gun or rockets mounted in the back). No way some early 1st generation of much more expensive electric car will match that. You want to have that safety of lugging around additional fuel tank or two in jerrycans and refuel in a minute, instead of doing additional mental gymnastic re chargers.

So a bad civilian car, and farmers are very price sensitive so not a great choice for them (now).