Maybe to make this scenario seem plausible?

> From: definitelyNotAppleScam.com

> Subject: Your Apple Watch is hacked

> Hello [insert name here],

> We have found that your Apple Watch Series x has been compromised by hackers.

> Please click on the link below to reset your password

> [Link that asks for previous password and something idk]

Hoaxers hoping to drum up enough news stories to impact Apple's share price to make money on shorting it?

maybe some kind of anti commercial to not trust apple products? but I wouldn't suspect any major brands for something at this level, so maybe just bunch of people trying to mess with people believes like it was multiple times in the past? like with charging iPhone in microwave etc, basically noone benefits just some folks want to see people panic