College Education and a Comfortable Retirement

It is odd that they break down by major and even ethnicity, but lump all colleges together. FWIW, coming out of a "good" program back in the 20th century, I had a range of starting offers which (inflation adjusted) would have been equivalent to 2x-3x their hurdle rate.

In 1940, with <10% of the US having had "some college", "which college" was perhaps not so meaningful; in 2020, with >50%, the question is much more important. (Because of the hyperlocal nature of US primary education, even at the elementary level "which district" can be —in terms of parents' revealed preferences— very important in objectively measurable dollar terms)