Netflix is definitely trying its hardest to get into the Indian market and I do think they are gaining some ground recently. They have picked up a lot of new telugu movies and has basically become essential if you want to stream new movies. They also have mobile only plans at 199Rs but not sure how many such subscriptions they sell but for me at least the 649Rs plan is not too bad even if my parents watch at most 1-2 movies a month on Netflix.

If they are able to get even 2 million telugu households over to subscribe the next few years, that would be a revenue of about $150 million which I think is probably much less than the amount of money they spend on telugu content.