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On a continent with one billion people, this service with 2.1 million subscribers has “zoomed past” Netflix which has 1.8…

I don’t think either firm is contending for a throne from which one can be dethroned. Not with those numbers.

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So if anyone has an idea, who provides much of the content market for so many of the other 1+ billion people across Africa?

That's a funny question. Do you believe the African market is like the European market, where most people can afford paid TV? To be honest, I don't know for sure, but I would imagine most people would watch "old-fashioned", free TV channels as in most countries I've been to that's what I see people watching.

also my understanding is physical media is still popular. it is certainly more robust and requires less infrastructure.

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