I mean Zee is pooped out. Disney+Hotstar lost like 12 million customers and posting big losses. Sony, Disney shut shops in India. Seems YRF is the one making money following Hollywood lead in creating their own Spy universe. Groups like Reliance maybe the only one to survive. For them entertainment expense is incidental in other larger considerations. So others services are cheaper but it is not like they are or will likely make money.
> It seems they are trying to change this by tying up with Red Chili, Viacom18, and Balaji,
Yeah, they can add tons of Indian style TV shows with daily 10 min snippet + 20 min ads specially with ad supported version now available in more and more places. I think it can workout well from cost per content hours perspective.
But movie economics is impossible specially for big budget movies with top stars. Compare to US, Indian movies spend ~5 times more money on actors out of total movie budget. Something gotta change with movie budgets, viewers preferences, actor payments etc.