I think the advocate retort is that lack of support on iOS makes them a nonstarter for developers on all platforms. I think this argument is more of an excuse.
The kind of deep user information you can gather by installing a full blown app compared to a more sandboxed web app is worth way more than the 30% royalty cut.
>The kind of deep user information you can gather by installing a full blown app compared to a more sandboxed web app is worth way more than the 30% royalty cut.
What kind of information is that?
That's just a few of many advantages.
100+ times faster to start using: are they? I can type in the name of an app into my OS-wide search and tap “get” and that’s it. Swipe down, type “candy crush,” tap “get.”
Easier to market? What’s easier than saying “download the [name] app?” Arguably more complicated to say “go to example.com”
Much cheaper services? What is cheaper than TikTok or WhatsApp? Those companies make more money on the apps because they have more user data collection. Companies like Netflix go around the App Store cut entirely.
With installed apps the desires of the corporations and users pretty much align.