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A little background: I'm the lead developer on a self-funded Web startup. It's a (mostly) free service to help musicians and bands stay in touch with their fans. I have a lot of confidence in it as a great product. What are some (cheap) ways I can make noise about it and get people using the site?

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Here is a nice tactic I came up with: Type your competition's name in Technorati and determine all the blogs that reviewed your competitior. Next, dispatch an email to all those bloggers informing them that you have created a rival product. The bloggers are usually interested in covering products similar to those they have covered in the past :)

joe - your objective should be to make noise to attract users - not to make noise in general. So i would concentrate on getting musicians and bands to use your product.

A couple of good ways 1) create a nifty myspace page explaining the benefit - befriend as many bands as you can and leave them messages

2) Approach some high profile bands to use the product (email is good). Then leaverage their participation to get other bands to use it.

Don't worry about techcrunch traffic - thats the wrong sort of noise you want to make.

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