Realistically, how do you fit this into a movie, a TV show, or a game? You write a text prompt, get a scene, and then everything is gone—the characters, props, rooms, buildings, environments, etc. won’t carry over to the next prompt.
You could use it for stuff like wide shots, close ups, random CG shots, rapid cut shots, stuff where you just cut to it once and don't need multiple angles
To me it seem most useful for advertising where a lot of times they only show something once, like a montage
But it was the same with Dall-E and others in the beginning, and there's now lots of ways to control image generators. Same will probably happen here. This was a huge leap just in how coherent the frames are.
"ok, continue from the context on the last scene. Great. Ok, move the bookshelf. I want that cat to be more furry. Cool. Save this as scene 34."
As clip sizes grow and context can be inferred from a previous scene, and a library of scenes can be made, boom, you can now create full feature length films, easy enough that elementary school kids will be able to craft up their imaginations.
It could also fill it for background videos in scenes, instead of getting real content they’d have to pay for, or making their own. The gangster movie Kevin was playing in Home Alone was specifically shot for that movie, from what I remember.
Sure, you can't use the text-to-video frontend for that purpose. But if you've got a t2v model as good as Sora clearly is, you've got the infrastructure for a lot more, as the ecosystem around the open-source models in the space has shown. The same techniques that allow character, object, etc., consistency in text-to-image models can be applied to text-to-video models.
It's gonna be great.
Also, using this kind of footage is the bread and butter for a lot of marketers for their content.
Imagine never having to pay stock footage companies
Script => Video baseline. Take a frame of any character/prop/room/etc you want to remain consistent, and one shitty photoshop and it's part of the new scene.
Incredibly overstating. That is an incredible lack of imagination buddy. Or even just basic craftsmanship.