Things that can be easily reproduced already have little value, the people who produce those things have adapted to focus on brand, and that's just how it's going to be from now own.
South Korea had a high % of broadband penetration earlier than many Western countries, and as a result physical CD sales crashed very hard, and very quickly. So he asked himself, what's the most analog good I could sell? It's people. And went the pop idol / personality marketing route with great and lasting success.
Nonsense. Also, my point is that it shouldn't be up to tech companies to unilaterally decide what has value.
It's been this way for 10,000 years since the invention of the wheel. New inventions change how things are valued by making it easier for people do more work with less time.
Instead it is up to the consumers.
If consumers choose to give money to AI company, and not to artists, then in the eyes of the consumer those artists do not have value.