> But Montaigne was a blogger!
Oh, come on.
Looking forward to the "Wolfgang Pauli" generation of GPUs -- the "Charles Batchelor," a smoothie machine and food processor named after Edison's assistant -- and the "McNamara" logistics and CRM suite.
(In all seriousness, it's especially bad when the namesake is still alive, e.g. the "Penrose" that was discussed here a little while ago. Montaigne is long dead, so whatever is in OP hasn't stooped quite so low, but it's latching on to a very stale trend.)